Exciting 2025 Agency of the Year Shortlist Revealed

The winners will be announced at an event on March 26 in New York City.

Campaign has unveiled the 2025 Agency of the Year shortlist for the U.S. This prestigious list showcases agencies and individuals who have excelled in breakthrough storytelling, memorable creative, and media effectiveness across various categories, including creative, media, innovation, PR, and leadership.

“Last year was a challenging time for the industry, but the agencies and marketers on this list have demonstrated resilience and determination to continue moving our sector forward. Congratulations to all of the honorees below who broke through the noise and competition, earning recognition on the 2025 Agency of the Year shortlist,” said Luz Corona, editor of Campaign US. “We look forward to celebrating with you all in March.”

Event Details

The winners and honorees will be celebrated at a live event at the New York Marriott Marquis on March 26, 2025. Tickets are available for purchase.

People Categories

Account Person

• E.B. Jackson, group account director, Highdive
• Renée Lavecchia, executive director, Miami, VML
• Khari Mpagazehe, executive group account director, Droga5
• Kristin Petersen, EVP, Weber Shandwick
• Tom Powers, group account director, Goodby Silverstein & Partners

Agency Leader

• Cari Bucci-Hulings, president, Betty
• Jon Cook, global CEO, VML
• Dan Gardner, CEO, Code and Theory
• Mona Munayyer Gonzalez, chief growth officer, Pereira O'Dell
• Megan Lally, CEO, Highdive

Creative Person

• Gian Carlo Lanfranco, cofounder and chief creative officer, L&C
• Shayne Millington, chief creative officer, McCann New York
• Rafael Pitanguy, deputy global chief creative officer, VML and creative lead, WPP Open X

Team Categories

Corporate Communications/Marketing Team

• BarkleyOKRP
• Digitas

Creative Team

• Droga5 New York
• Goodby Silverstein & Partners
• Highdive
• Mischief @ No Fixed Address
• Sweat+Co

Agency Categories

Advertising Agency

• 72andSunny
• Arnold
• Mischief @ No Fixed Address
• Tombras
• Uncommon Creative Studio
• VML

Digital Innovation Agency

• Code and Theory
• Critical Mass
• Gale
• Movers+Shakers
• Tinuiti

Conclusion

Congratulations to all of our honorees! The anticipation builds as we prepare for the celebration in March.