Unveiling Gage Roads' New Coastal Campaign: The ‘Made for Yewww’ Experience

Gage Roads Partners with VML to Launch ‘Made for Yewww’ Campaign

VML has announced its new creative partnership with Gage Roads, the makers of Australia’s #1 independent craft beer brand, Single Fin, and WA’s 5th largest beer brand. Together, they aim to grow the craft beer brand nationally and in Gage's home state of Western Australia.

The ‘Made for Yewww’ campaign is a celebration of coastal culture, highlighting those epic life moments that deserve recognition. The campaign will be showcased across multiple platforms, including film, OOH (out-of-home advertising), radio, and social media. This ongoing platform aims to recognize the legends, places, and lifestyle that inspire the ethos of Gage Roads.

Mick McKeown, Head of Sales and Marketing at Good Drinks Australia, shares, "The Made for Yewww campaign perfectly encapsulates the essence of Gage Roads, celebrating moments filled with excitement and appreciation among friends. This campaign also highlights our brewing expertise, showcasing our quality beers designed for the Australian lifestyle."

The campaign will initially focus on Western Australia before expanding to the eastern seaboard, starting in Queensland.

The first wave of OOH advertising is already making waves, bringing color to Adshels on both coasts, along with location-specific executions. The film assets were crafted with passion by the team at Clockwork Films and the director duo Cowboys.

Tim Newton, Creative Lead at VML Perth, expressed, "Beautifully simple ideas and passionate people create a winning recipe. This campaign captures the feeling of coastal freedom in Gage’s unique voice."

Adam Kennedy, Managing Director of VML Brisbane and Perth, added, "Gage’s national expansion plans and ambition to create impactful work excited us from the start. Collaborating across WA and Queensland creatives sparked incredible ideas for the brand."