As Unilever intensifies its influencer marketing strategy, CEO Fernando Fernandez emphasizes the importance of focusing on the 4V model of social media. This approach aims to enhance brand engagement and drive success across their diverse portfolio of brands such as Marmite, Dove, Knorr, and Magnum.
Fernandez, who took the helm of the company last month, has outlined his vision for leveraging influencer marketing to connect more effectively with consumers. By concentrating on these four vital areas, Unilever aims to maximize its marketing impact and foster stronger relationships with its audience.
Comments
Join Our Community
Sign up to share your thoughts, engage with others, and become part of our growing community.
No comments yet
Be the first to share your thoughts and start the conversation!