Unlocking Ad Potential: How X's New AI Features Can Transform Your Campaigns

Along with the release of its latest Grok 3 AI model, X has announced two new automated ad creation features in the app, which will essentially enable X’s AI systems to help guide your creative and targeting efforts.

New Features Overview

Prefill with Grok

The first new element, now available to select advertisers in X Ads Manager, is called “Prefill with Grok”, which will generate promotions for your business based on a URL.

As explained by X:

“Simply input your website URL, and Grok will generate ad copy, imagery, and a call-to-action (CTA) headline tailored to your brand. Want to tweak it? You can edit the copy or swap out the image to achieve your ideal ad creative, giving you full control with zero hassle.”

Google and Meta have developed similar tools, which are able to extract key website elements to quickly formulate an ad. Using X’s latest Grok model, which it claims to be “the smartest AI in the world,” the results could be worth promoting, helping you reach a wider audience on X.

Analyze Campaign with Grok

The second new element enables you to analyze your campaign with X’s AI to optimize performance.

“With ‘Analyze Campaign with Grok,’ you get a clear, AI-driven breakdown of how your ads are performing, empowering you to refine your targeting, adjust your creative, and maximize your impact - all in a fraction of the time.”

This analysis will help you tap into trends and identify key opportunities that you may otherwise miss, using xAI’s understanding of X ads and user engagement to guide your approach.

These features provide interesting options that could yield varying results in their initial stages but may enhance your X promotions.

With X touting its latest Grok model as superior to other AI tools, powered by X’s ever-expanding Colossus AI data processing center, the outputs from these new options could be significant.

It’s important to note that these tools are not yet available to all advertisers, with X rolling out the new features in phases over the coming months.