Uncover the Hottest Trends Set to Dominate CES 2025!

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. Despite being the unofficial kickoff to the advertising and media industry’s calendar, CES doesn’t necessarily set the agenda for the year but helps to kick it off.

Advertisers and agencies arrive in Sin City with their budgets planned out for the year. This annual technology showcase serves as a backdrop for meetings with publishers, platforms, and tech vendors to strategize spending. Mark Wagman from MediaLink describes this as a pivotal moment where brands evaluate their commitments and plan for the year ahead.

Digiday gathered insights from industry insiders on the trending topics expected to dominate conversations at CES this year:

AI

“The integration of AI into technologies will enhance user experiences across various devices, making them more personal and contextually aware.” – Brian Yamada, VML.

Expect a more sophisticated use of AI this year, with small language models running locally on devices and new types of chips capable of remarkable autonomous tasks. AI will focus on utility and practicality in 2025. – Dan Gardner, Code and Theory.

Creators

Marketers are shifting their focus towards the creator and influencer space, moving away from traditional advertising methods. This area offers opportunities for creating competitive advantages through innovative strategies. – Mark Wagman, MediaLink.

Health

This year, expect advancements in AI products focusing on health and disability inclusion, such as sign language translation services and platforms for early cancer diagnosis. – Danisha Lomax, Digitas.

Live Content

Live content is set to dominate conversations, bringing people together and offering incredible reach for marketers. NBCUniversal plans to leverage live programming for significant events in 2025 and beyond. – Mark Marshall, NBCUniversal.

Mobility

Conversations will likely shift from traditional consumer electronics to mobility, focusing on micro-mobility and solid-state batteries. There’s an increasing emphasis on women’s health and AI predictive analytics in healthcare. – Eric Weisberg, Havas Health.

Search

The new search paradigm is shifting towards providing answers rather than lists of links, presenting opportunities for search to evolve into a more effective advertising platform. – Ben Hovaness, OMD Worldwide.