Tourism Fiji's chief marketing officer, Srishti Narayan, is set to leave the organization next month after three years leading its global marketing efforts. Narayan has been with Tourism Fiji since September 2022, initially joining as head of global marketing before being promoted to CMO eight months later following the departure of Emma Campbell.
She will now return to her previous home of New Zealand to rejoin Stuff as its group head of marketing.
A Rewarding Journey
“The last almost four years at Tourism Fiji have been amongst the most rewarding of my career,” she said in a written statement. “I’ve watched my homeland reopen from the dark depths of Covid to achieve record visitation three years in a row, completely reshape how the Fiji brand is perceived internationally; as a destination offering a unique and authentic cultural experience alongside the stunning beaches it’s traditionally known for, deliver record engagement across digital platforms, host major events that have brought enormous global visibility and win endless awards and nominations on ‘top travel’ lists.
“More importantly, I’ve had the privilege of working with some of the most committed and talented people I have ever known, and a strong, passionate and resilient industry. It has been an honour to serve Fiji through this role, to play a small part in sharing its story on the global stage, and to meet so many incredible people along the way.”
Leadership Transition and Succession Plans
Tourism Fiji’s leadership, under its recently appointed CEO Paresh Pant, is in the early stages of sourcing a replacement for Narayan’s role. Her exit comes after the departure of former Tourism Fiji CEO Brent Hill in June, who has since taken on the role of chief marketing officer for the Brisbane 2032 Olympic and Paralympic Games organizing committee.
Both Narayan and Tourism Fiji have been contacted for comment on succession plans and the transition period.
Key Achievements and Marketing Strategy
Fiji-born Narayan, a former marketer at Stuff, Bank of New Zealand and ANZ, was appointed Tourism Fiji CMO in the wake of the Covid-19 pandemic. She was tasked with leading the Pacific nation’s tourism recovery after the global travel shutdown.
Narayan went on to speak about Tourism Fiji’s recovery at the Mumbrella Travel Marketing Summit in August 2023, as well as its post-pandemic brand platform “Where happiness comes naturally”, which was the first work from Havas, which won the organization’s creative, CX and media accounts in 2022.
Three years later, the organization went on to award Havas PR and influencer duties for Australia, bringing the full marketing remit into the holding company’s village model.
Recent Campaigns and Initiatives
In November 2024, the organization released its “Happy Passports” campaign and, most recently, “Be Fiji” in January.
To see Narayan’s presentation at the Mumbrella Travel Marketing Summit, sign up to Mumbrella Pro.
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