Top Industry Association Leaders Driving Marketing Innovation and Change

Last week we explored the top indie media agency bosses. This week, we're spotlighting the industry association chiefs who are making waves in the marketing world.

Industry association leaders play a pivotal role in shaping the future of marketing. Their influence and effectiveness in driving the industry forward cannot be overstated. Here’s a look at some of the best in the business, as recognized by B&T.

10. Bridget Fair, Chief Executive, Free TV

Bridget Fair has been a formidable force since taking the helm in 2018. Her lobbying efforts have secured suspensions to commercial broadcasting tax and changes to prominence regulations, ensuring TV gets fairer treatment compared to digital rivals.

9. Tony Hale, Chief Executive, Australian Advertising Council

With nearly 11 years at the ACA, Hale’s vision and dedication to nurturing talent have been described as "inspiring." His leadership ensures the creative agency sector remains vibrant and future-ready.

8. Elizabeth McIntyre, Chief Executive, Outdoor Media Association

McIntyre’s leadership has been instrumental in the launch of MOVE 2.0, a groundbreaking measurement system for out-of-home advertising, enhancing accuracy and reliability.

7. Sam Buchanan, Chief Executive, IMAA

Buchanan’s energy and positivity have transformed the indie media agency landscape. His efforts to secure government contracts for indies and initiatives like the IMAA Academy highlight his commitment to the sector.

6. Andrea Martens, Chief Executive, ADMA

Martens has revitalized ADMA, focusing on regulatory advocacy, education, and thought leadership. Her work on privacy reform and ethical AI is setting new standards for the industry.

5. Lizzie Young, Chief Executive, Commercial Radio & Audio

Young’s impact on radio and audio has been profound, with her focus on creative fluency and effectiveness ensuring the medium’s digital transition is smooth and successful.

4. Vanessa Lyons, Chief Executive, ThinkNewsBrands

Lyons’ relentless advocacy for news media has been crucial. Her work on integrating Ipsos Iris data with Roy Morgan Single Source is a game-changer for media planning.

3. Gai Le Roy, Chief Executive, IAB Australia

Le Roy’s calm and considered leadership has been pivotal in growing the digital advertising sector. Her ability to balance vested interests and drive collaboration is unmatched.

2. Sophie Madden, CEO, Media Federation of Australia

Madden’s transformative leadership at the MFA has enhanced industry standards and collaboration. Her initiatives around psychosocial safety and AI in marketing are leading the charge.

1. Josh Faulks, Chief Executive, Australian Association of National Advertisers

Faulks’ sharp mind and charisma have made the AANA a powerful voice for advertisers. His work on children’s advertising and brand safety is setting new benchmarks.