Thinkerbell's 2024: A Season of Growth and Creativity
Thinkerbell, the proudly independent agency, showcased its ability to expand its playbook while continuing to secure wins in 2024. With a team of 182 across Melbourne, Sydney, and Auckland, the agency blends strategy, creative, media, CX, design, and more under its "Measured Magic" philosophy.
On the Scoreboard: Impressive Wins
- 27 new client wins, including major names like GWM, Hort Innovation, and Pringles.
- A strong client portfolio featuring Lion, Jetstar, Menulog, and Mattel, though it parted ways with Dan Murphy’s after choosing not to repitch.
Creative Highlights That Stood Out
- Tooheys’ jingle revival became a State of Origin anthem.
- The Banana Gym Pass campaign turned fruit into fitness fuel.
- V Energy’s tongue-to-billboard stunt gained global attention.
- Eye-catching campaigns for Guinness, XXXX, GWM, and Jetstar.
Awards and Recognitions
Thinkerbell's trophy cabinet was filled with awards, including multiple wins at the Cairns Crocodiles.
Strategic Moves and Partnerships
- Acquisition of CX agency Hardhat strengthened its integrated model.
- Partnerships with The Marketing Academy and The Ethics Centre highlighted its commitment to industry shaping.
Building a Future-Ready Organization
- 58% female representation across the agency, with near equity in leadership.
- Founding signatories of the Inclusively Made Commitment, focusing on embedding inclusion beyond campaigns.
- World Improvement Plan led to offices running on 100% renewable energy.
Thinkerbell enters 2025 as a fully-rounded contender, ready to tackle any challenge with agility and depth.
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