Thinkerbell's 2024 Triumph: A Year of Measured Magic and Unstoppable Wins

Thinkerbell's 2024: A Season of Growth and Creativity

Thinkerbell, the proudly independent agency, showcased its ability to expand its playbook while continuing to secure wins in 2024. With a team of 182 across Melbourne, Sydney, and Auckland, the agency blends strategy, creative, media, CX, design, and more under its "Measured Magic" philosophy.

On the Scoreboard: Impressive Wins

• 27 new client wins, including major names like GWM, Hort Innovation, and Pringles.
• A strong client portfolio featuring Lion, Jetstar, Menulog, and Mattel, though it parted ways with Dan Murphy’s after choosing not to repitch.

Creative Highlights That Stood Out

• Tooheys’ jingle revival became a State of Origin anthem.
• The Banana Gym Pass campaign turned fruit into fitness fuel.
• V Energy’s tongue-to-billboard stunt gained global attention.
• Eye-catching campaigns for Guinness, XXXX, GWM, and Jetstar.

Awards and Recognitions

Thinkerbell's trophy cabinet was filled with awards, including multiple wins at the Cairns Crocodiles.

Strategic Moves and Partnerships

• Acquisition of CX agency Hardhat strengthened its integrated model.
• Partnerships with The Marketing Academy and The Ethics Centre highlighted its commitment to industry shaping.

Building a Future-Ready Organization

• 58% female representation across the agency, with near equity in leadership.
• Founding signatories of the Inclusively Made Commitment, focusing on embedding inclusion beyond campaigns.
• World Improvement Plan led to offices running on 100% renewable energy.

Thinkerbell enters 2025 as a fully-rounded contender, ready to tackle any challenge with agility and depth.