Three senior leaders, including CMO Ian Colley, have departed The Trade Desk. Communications executive Melinda Zurich and SVP of consumer products Matthew Henick are also leaving the demand-side platform.
Their departures follow the recent resignation of board member Lise Buyer, and The Trade Desk (TTD) recently appearing in headlines due to a combination of a major audit dispute and shifts in its ad-buying platform.
Reports indicated that an audit commissioned by Publicis Groupe claimed The Trade Desk violated agreement clauses, specifically alleging the company charged fees exceeding agreed limits and enrolled clients in features without consent.
TTD strongly pushed back, with CEO Jeff Green stating that the company has “not ‘failed’ any audit ever” and noting they are working on alternatives to address Publicis’ concerns.
Recently, WPP and Dentsu left much of the adtech world in a conundrum after the two holding companies pulled back from The Trade Desk’s (TTD) direct-to-publisher OpenPath initiative.
This morning, in a statement to B&T, the DSP confirmed there has been “a changing of the guard at The Trade Desk in two key roles”.
“Anna Sayre has been named the interim CMO of The Trade Desk. Sayre has been with the company for seven years, having previously spent years inside of global agencies,” a spokesperson from TTD said.
“Rob Caruso will lead our Ventura TV OS. Caruso has a strong pedigree in consumer TV products including at Netflix and Google, where he led product for Google TV. He will continue forward the vision to create a better supply chain for CTV and premium content.”
“As a result of these changes, Matthew Henick, Ian Colley and Melinda Zurich are leaving The Trade Desk.”
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