StackAdapt Welcomes Alessandra Alessio as New APAC Marketing Director: What This Means for the Future

StackAdapt's New Leadership in APAC

StackAdapt has appointed Alessandra Alessio as the new director of marketing for the APAC region. Alessio's primary focus will be to enhance the brand presence of StackAdapt's multi-channel advertising platform across the region, as well as to implement marketing strategies that highlight the company's comprehensive capabilities, assisting brands in navigating the increasingly complex digital landscape.

With nearly two decades of experience in the digital advertising industry, Alessio is set to spearhead growth initiatives throughout Asia-Pacific. Based in Singapore, she comes to StackAdapt after a remarkable 16-year tenure at Google, where she held various B2B marketing and sales roles, emphasizing adtech, measurement, and data privacy solutions. Alessio has spent 12 years in APAC, with 8 years specifically in the Australian market, most recently working within the APAC Scaled Ads marketing team.

“I was drawn to StackAdapt by its powerful multi-channel media buying platform and its incredible culture, which prioritises delivering exceptional service to agency and brand clients. With significant growth plans for APAC, I’m thrilled to help drive the next phase of expansion and innovation in the region,” Alessio stated.

Her appointment is part of a broader strategy that includes the establishment of a senior executive team across APAC this year, with recent roles filled in Hong Kong and Japan.

Liam McCarten, StackAdapt's Asia-Pacific VP, expressed his enthusiasm about Alessio joining the team: “We’ve made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further. We really believe we’re building a standout team in the industry. Alessandra fuels that belief.”