StackAdapt Welcomes Alessandra Alessio as New APAC Marketing Director: What This Means for Digital Advertising

StackAdapt's New APAC Marketing Leader

Adtech business StackAdapt has appointed Alessandra Alessio as the Director of Marketing for the APAC region. With nearly 20 years of experience in digital advertising, Alessio is set to spearhead StackAdapt’s growth initiatives across Asia-Pacific.

A Wealth of Experience

Based in Singapore, Alessio brings a rich background from her 16-year career at Google, where she held various B2B marketing and sales roles, focusing on adtech, measurement, and data privacy solutions. Having spent 12 years in the APAC market, including 8 years in Australia, her most recent role was within the APAC Scaled Ads marketing team.

Driving Brand Growth

In her new role, Alessio will concentrate on elevating StackAdapt’s brand and presence in the APAC region. She aims to lead marketing strategies that showcase the company’s comprehensive capabilities, aiding brands in navigating the increasingly complex digital landscape.

“I was drawn to StackAdapt by its powerful multi-channel media buying platform and its incredible culture,” said Alessio. “With significant growth plans for APAC, I’m thrilled to help drive the next phase of expansion and innovation in the region.”

Strengthening the Executive Team

Alessio's appointment comes alongside the establishment of a senior executive team across the APAC region this year, which includes recent appointments in Hong Kong and Japan.

“I’m delighted that Alessandra chose to join StackAdapt,” stated Liam McCarten, VP of StackAdapt Asia-Pacific. “Her deep understanding of our audiences, our industry, and our region will only fuel our ability to grow our brand and business.”

With Alessio on board, StackAdapt is poised to further enhance its visibility and differentiation in the competitive advertising landscape of the APAC region.