Global sports marketing agency SPORTFIVE has appointed Dan Rossomondo to its North American leadership team, effective immediately. Based in New York and reporting to Steve Loy, President of North America, Rossomondo will drive the agency's growth in the United States.
Strategic Hire to Bridge European Strength with U.S. Opportunities
This appointment underscores SPORTFIVE's commitment to expanding its footprint in the U.S. market, leveraging its strong European presence. Rossomondo's experience will enhance the agency's service offering and global network to support brands and rightsholders expanding beyond the United States.
Rossomondo brings a wealth of experience from his tenure as Chief Commercial Officer at MotoGP, where he advanced commercial strategy, assembled a high-performing team, and developed a new brand identity. Prior to MotoGP, he served as Senior Vice President of Global Partnerships and Media at the NBA, overseeing media rights and partnerships globally, helping the league expand its commercial footprint worldwide.
Leadership Perspectives
Stefan Felsing, CEO of SPORTFIVE, stated: "We are delighted to welcome Dan to SPORTFIVE at such a pivotal moment. His appointment marks a significant step forward in our ambition to expand in the United States. Dan brings a proven track record in global sports marketing, deep industry expertise, and a powerful network. By combining Dan’s experience with SPORTFIVE’s unmatched data intelligence, advisory capabilities, global sales strength, and best-in-class activation expertise, we are uniquely positioned to challenge established players in the U.S. market."
"By combining Dan’s experience and relationships with SPORTFIVE’s unmatched data intelligence, advisory capabilities, global sales strength and best-in-class activation expertise, we are uniquely positioned to challenge established players in the U.S. market." — Stefan Felsing, CEO SPORTFIVE
Steve Loy, President of North America, added: "Dan's leadership and expertise will be invaluable as we continue to strengthen our presence in North America and expand our service offering. His experience will help us further position SPORTFIVE as one of the leading sports marketing agencies in the U.S. and beyond."
Rossomondo expressed enthusiasm: "I'm beyond excited to join SPORTFIVE and contribute to its dynamic growth in the U.S. market. The agency's global reach and commitment to excellence present a unique opportunity to drive meaningful impact."
About SPORTFIVE
SPORTFIVE is a global sports marketing agency delivering customer-centric solutions based on trust, transparency, deep industry experience, global relationships, digital intelligence, and innovation. It connects brands, rightsholders, media platforms, and fans to create contemporary partnerships in sports. With a global network of over 1,200 local experts in 15 countries, SPORTFIVE operates across Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics, and more.
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