Sparro Founders Quietly Exit: End of an Era for Australia's Digital Agency Giant

The founders of Sparro, Morris Bryant and Cameron Bryant, have quietly exited the agency they built from a digital media buying start-up into a full-service powerhouse managing over $250 million in annual ad spend. Founded in 2013, Sparro grew to serve major clients like Temple & Webster, Estée Lauder, Bing Lee, and Ralph Lauren, and acquired creative agency Jack Nimble in 2021 before being sold to private equity-backed Brainlabs in 2024.

Key developments:

• Morris Bryant left in September, Cameron in May; both are now listed as investors.
• Long-time employee Hannah Jones has been promoted to CEO, having spent nine years at the agency and played a pivotal role in defining Sparro’s identity.
• Jones previously served as general manager and managing director, and is described by the founders as "the heart of the business" and "the best leader I know."

The departures mark the end of an era for one of Australia’s largest independent digital shops, now operating as Sparro by Brainlabs under new leadership.