D Prime's Marketing Shake-Up: What Happened?

In an exclusive report, it has been revealed that D Prime, a prominent Retail FX and CFDs broker, has made significant cuts to its marketing department. The entire Cyprus-based marketing team has been laid off, signaling a major organizational shift for the company.

Key Players Affected

The marketing team was led by Chief Marketing Officer (CMO) Marilena Iakovou and Head of Marketing Mariliza Karrera. Interestingly, sources indicate that Marilena Iakovou has not yet left the company, adding a layer of uncertainty to the situation.

Background and Career Moves

Marilena and Mariliza joined D Prime together in 2023 from M4Markets, where they held similar roles. Their career paths are notable: they previously moved to M4Markets from Tickmill in 2020 during the broker's launch phase, alongside several other executives from Tickmill. Marilena has a rich history in the industry, having worked at Orbex and IronFX, while Mariliza brought experience from PrimeXM.

Context of the Layoffs

This restructuring comes on the heels of a recent police raid on a D Prime call center in Malaysia, which services clients in China and the Far East. However, it's understood that the decision to lay off the marketing team was made prior to this incident, suggesting internal strategic changes rather than a direct reaction.

About D Prime and Doo Group

D Prime is the offshore arm of Doo Group, domiciled in Mauritius and Vanuatu, and primarily targets traders in China and the APAC region. The group also operates onshore licensed entities in Cyprus (Doo Financial Cyprus Limited) and the UK (Doo Clearing Limited), under the control of Chinese national Junjie Chen.

This move highlights the volatile nature of the financial services marketing landscape and the impact of global events on corporate structures.