Scope3 Restructures with Layoffs to Focus on Agentic Advertising

In a strategic move, Scope3 has laid off a portion of its staff as part of a shift towards agentic advertising. This restructuring primarily affects the commercial team, responsible for revenue generation through sales and partnerships. While the exact number of layoffs wasn't disclosed, the company had over 100 employees globally as of last December.

Expansion into AI Offerings

Scope3 is expanding beyond its core carbon emissions data product into AI-driven solutions, including the Agentic Media Platform. This platform allows organizations to build and deploy autonomous agents for decision-making at the impression level. Additionally, the company launched the Brand Standards product, designed to compete with established players like DoubleVerify and Integral Ad Science in ad verification.

Despite the cuts, Scope3 is actively hiring in key areas such as product and engineering, with seven open positions listed on LinkedIn. On the same day as the layoff announcement, the company appointed Tim Collier as the new chief commercial officer, emphasizing a renewed focus on building the agentic advertising category.

This shift highlights the growing importance of AI in advertising and the need for businesses to adapt to emerging technologies for competitive advantage.