Rokt and mParticle Team Up: A Game-Changer for Real-Time Ecommerce Relevance

Unlocking Value in Ecommerce and Customer Engagement

Rokt, the global leader in ecommerce, has announced a US$300 million investment in mParticle, a top customer data platform (CDP). This merger aims to create an unparalleled offering that enhances real-time relevance across ecommerce, advertising, and customer experience.

This partnership leverages Rokt's expertise in delivering relevant experiences at critical transaction moments alongside mParticle's real-time CDP capabilities, enabling businesses to fully harness their customer data. Rokt plans to double its investment in mParticle to accelerate product innovation.

"Across billions of ecommerce transactions, we have seen joint clients achieve much better consumer and business outcomes when using mParticle – up to 50% better," said Bruce Buchanan, CEO of Rokt.

A New Era for Customer Data Management

mParticle focuses on simplifying customer data management, empowering brands to create meaningful connections with customers across various platforms. Michael Katz, mParticle's CEO, highlighted that this merger combines both companies' strengths to offer a new class of solutions for real-time data activation while maintaining complete control over first-party data.

Maintaining Data Privacy and Compliance

The merger ensures brands retain control of first-party data, aligning with both companies' commitment to data privacy and compliance. The mParticle founders will continue to lead their respective roles, with Katz remaining CEO and Andrew Katz becoming CTO of Rokt.

Rokt’s Growth Trajectory

Rokt has experienced significant growth, with a 40% increase in revenue year over year, reaching US$600 million. Recent initiatives include the acquisition of AfterSell and the launch of a new generative AI tool, ACE, which helps advertisers maximize their return on ad spend. Key appointments to Rokt's executive leadership team in 2024 include Jacqueline Purcell as CFO and Claire Southey as Chief Product Development Officer.

About Rokt

Rokt leads in ecommerce by unlocking real-time relevancy and powers over 6.5 billion transactions, connecting 400 million customers globally.

About mParticle

mParticle is favored by multi-channel brands for delivering intelligent customer experiences. Founded in 2013 and headquartered in New York City, mParticle collaborates with leading brands to achieve unmatched performance and data governance.