Rhone Welcomes Bethany Evans as Chief Marketing Officer

Rhone, the Connecticut-based active and lifestyle brand, has announced the appointment of Bethany Evans as their new Chief Marketing Officer. With a 15-year career that spans prominent companies like The North Face and Southwest Airlines, Evans is set to enhance the brand's marketing and creative strategies.

A Proven Track Record

In her previous role as Vice President of Americas Marketing at The North Face, Evans successfully launched the XPLR Pass loyalty program and contributed to the brand's Climb Festival. Her experience also includes leading Southwest Airlines’ first influencer program and overseeing brand activations for the airline's inaugural international flights.

Strategic Goals for Rhone

Evans steps into the role of CMO, a position last held by Adam Bridegan, who departed Rhone in 2021 after eight years. Since then, the marketing efforts have been in the hands of an internal team. Evans aims to:

• Increase brand awareness
• Enhance customer acquisition and retention
• Advance the company’s Mental Fitness mission

Rhone's Commitment to Mental Health

Founded by Nate and Ben Checketts in 2014, Rhone operates 15 stores across the U.S. and recently expanded into women's activewear. The company has consistently worked to destigmatize mental health issues and recently collaborated with NBA All-Star Kevin Love on the campaign “Head in the Game,” promoting both mental and physical well-being. This campaign features LPGA ambassadors Lilia Vu and Lauren Hartlage, highlighting the importance of mental health for athletes and enthusiasts alike.