Revolutionizing Brand Creation: Howatson+Company Launches AI-Powered Plus Also Studios

Introduction to Plus Also Studios

Howatson+Company has launched a new sister agency, Plus Also Studios, which operates as an AI-enabled creative technology company focused on creating high-quality brand assets and maximizing personalization and performance attribution.

Leadership and Vision

Cofounded by Hoang Nguyen, a leader in data and technology, Plus Also Studios is managed by Jessica Coulson (Managing Director) and Effie Athanassiou (Creative Director). Hoang Nguyen states that 2024 marks a pivotal moment for AI in branded asset creation, emphasizing their agnostic approach to AI, utilizing over 50 AI models to achieve results that rival traditional production methods.

Commitment to Innovation

Renee Hyde, Group Managing Director of Howatson+Company, highlights that 85-90% of brand asset creation will be driven by AI in the next three years, ensuring clients benefit from cutting-edge AI applications in marketing communications.

Foundation Client

The first client of Plus Also Studios is Endeavour Group, known for its prominent retail and hospitality brands. Jo Rose, Chief Marketing Officer of Endeavour Group, emphasizes their commitment to enhancing customer experiences across their brand ecosystem.

Creative Collaboration

Katie Dally, GM of Brand, Creative and Operations at Endeavour Group, expresses excitement about the combination of creativity and technology that will transform traditional production methods, enhancing both efficiency and effectiveness.

Strategic Focus

Chris Howatson, founder and CEO, explains that they are investing significantly in strategic, creative, and technology roles to align content with audience and business needs, thereby enhancing commercial performance.

Licensing Technology

In addition to its creative services, Plus Also Studios is set to license its technology to enhance internal production teams at Qantas, Foxtel, and Petbarn for various applications including static, motion, and email use cases.