Reddit Fights AI Marketing Spam with Its Own AI Tool

Reddit Inc. is battling a new kind of spam: stealth marketing content created by brands that want to get mentioned by popular AI chatbots like ChatGPT and Gemini.

OpenAI and Alphabet Inc., whose AI tools formulate responses by drawing on vast internet information, have content deals with Reddit to pull from the site's forums. Reddit is considered a trustworthy source where people share unfiltered perspectives, making it one of the most common sources cited by AI chatbots.

To combat this, Reddit is deploying its own AI to detect and remove covert promotional posts designed to game chatbot recommendations. This move aims to preserve the authenticity of user-generated content and maintain trust in the platform.