Rebecca Dixon Takes the Helm as Global Head of Marketing at Various Artists: A New Era Begins

Various Artists Management (VAM) has promoted Rebecca Dixon to the role of Global Head of Marketing & General Manager UK. This promotion, which is effective immediately, marks a significant step up from her previous role as Head of Marketing and Promotions.

Dixon will be operating between the VAM offices in London and LA, reporting directly to CEOs David Bianchi (London) and Matt Luxon (LA). Her promotion coincides with her recent accolade, winning the Trailblazer: The Richard Antwi Award at the Music Business UK Awards earlier this month.

In her new role, Dixon will manage all aspects of marketing and audience development in the UK while enhancing her responsibilities at VAM’s LA office and building relationships with European partners. VAM highlights her extensive experience and proven track record in driving campaigns that connect artists with audiences worldwide.

Dixon has been pivotal in managing strategic marketing campaigns and social media initiatives for artists such as Ashnikko, Tom Grennan, Good Neighbours, The Libertines, La Roux, Cassyette, Sad Night Dynamite, Yonaka, Supergrass, Spiritualized, and Barns Courtney. The current VAM roster includes notable names like Tom Grennan, Good Neighbours, Melanie C, Ashnikko, The Libertines, Supergrass, La Roux, and Rose Gray.

Under her leadership, the company has achieved remarkable success, including two No.1 albums in the UK over the past 12 months with The Libertines and Tom Grennan, as well as one of the fastest streaming debut tracks of all time with Good Neighbours, who are also nominated for the 2025 Brit Rising Star Award.

“The heart of my vision is to drive meaningful change in an industry that is constantly evolving, and a commitment to putting artists and audiences first.”
Rebecca Dixon

Dixon expressed her enthusiasm for her new role, stating, “I’m excited to step into the role of Global Head of Marketing/General Manager UK at Various Artists Management. Creating strategies that amplify authentic voices, with the power to help lead culture, challenge and inspire, is at the forefront of everything I do.”

David Bianchi praised Dixon, stating, “Anyone that has worked with Rebecca knows how excellent she is. Her promotion to Global Head of Marketing & General Manager UK is beyond deserved.” He noted that Dixon joined the company 10 years ago, straight from school, and her achievements have made them immensely proud.