Priya Girishankar Joins Webtoon as Global Marketing Head: A Strategic Move for Expansion

Webtoon Entertainment has announced the appointment of Priya Girishankar as the new Head of Marketing for its global English-language platform. This strategic hire is set to propel Webtoon into its next growth phase, leveraging Girishankar's extensive experience in marketing and subscription growth.

A Veteran Marketer at the Helm

Girishankar brings nearly 20 years of experience from The Walt Disney Company, where she played a pivotal role in launching and scaling Disney Rewards. Her most recent position was as Executive VP of Subscription Growth, Advertising Operations, and Customer Service at the Los Angeles Times.

Strategic Vision for Webtoon

Based in Los Angeles, Girishankar will report directly to Yongsoo Kim, Webtoon's Chief Strategy Officer. Her primary focus will be on leading marketing strategies to expand Webtoon's reach, which already includes partnerships with major publishers like DC and IDW, and adaptations on platforms such as Netflix, Prime Video, and Crunchyroll.

Educational and Leadership Background

Girishankar holds a BA in Economics from the University of Pennsylvania and an MBA from UCLA's Anderson School of Management. She is also an active member of CHIEF, a national network for women in corporate leadership, and serves on the board of Girls in Tech LA.

Image via Priya Girishankar's LinkedIn page