Paul Arena Takes the Helm as Head of Strategy at AI Innovator Cuttable After Leaving Ogilvy

Exciting New Leadership at Cuttable

Melbourne-based automated advertising agency Cuttable has appointed Paul Arena as its new head of strategy. Arena previously led strategy and planning at Ogilvy, collaborating with some of Australia's most iconic brands.

With 18 years of experience in the marketing industry, Arena has played pivotal roles at TBWA and BWM Isobar, driving strategy for leading brands such as Cadbury, AAMI, the Matildas, Toyota, Kmart, and ANZ.

Jack White, co-CEO and co-founder of Cuttable, expressed enthusiasm about Arena's strategic expertise, stating, “Paul’s strategic brilliance is the cornerstone of great advertising. By embedding his insights into the Cuttable platform, we’re not just replicating the thinking of a world-class strategist; we’re empowering every marketing team, big or small, to benefit from it.”

Arena shared his excitement regarding the potential of Cuttable, mentioning, “Giving more brands access to the advantage creative advertising brings is a pretty cool mission. The ability to instantly generate advertising brings some game-changing benefits and interesting challenges.”

Sam Kroonenburg, co-CEO and co-founder of Cuttable, added, “We’re beyond excited to welcome Paul to the Cuttable team. His ability to combine strategic insights with creative excellence perfectly aligns with our vision of making top-tier advertising accessible to everyone through advances in AI and automation.”

Cuttable was co-founded by industry leaders including Jack White, Ed Ring, and Sam Kroonenburg. In 2024, the company secured $5.5 million in investment, led by Square Peg, one of Australia’s largest venture capital firms.