Paragon's Bold Rebrand: A New Era for Global Brand Deployment

The Communisis name has officially been retired, marking a significant shift as Paragon rebrands its acquired Brand Deployment wing to Paragon Global Brands. This change, effective from 12 May, signifies a new chapter for the business.

The Acquisition and Integration

Paragon's acquisition of Communisis's Brand Deployment, Psona, and Editions businesses, along with assets from the Customer Experience division, was finalized in a near-£27m deal in December 2023. This move came after several Communisis entities faced administration. The rebrand represents a formal integration with Paragon Marketing Services, uniting their capabilities under a single, powerful umbrella.

Global Reach and Services

Operating in over 100 countries across six continents, Paragon Global Brands boasts an impressive client roster including Sony, ABInBev, Pepsico, and KraftHeinz. Their comprehensive service offerings span:

• Creative and print solutions
• Point-of-sale displays
• Warehousing and co-packing
• Global rebrands and signage
• Digital, data, and insights
• Immersive experiences and consultancy

A standout innovation is their sustainability dashboard, Greenup, designed to measure the environmental impact of each deployment.

Leadership's Vision

Jonas Magnusson, CEO of Paragon Global Brands, sees this rebrand as a fresh start, combining the strengths of both organizations to deliver more impactful consumer experiences. Guilhem Boucon, Chief Strategy Officer, emphasizes their multi-discipline expertise, blending digital and physical capabilities to offer ultra-personalized, data-driven solutions.

Seamless Transition for Clients

Existing clients can expect a smooth transition, with all current services and relationships remaining intact. Paragon Global Brands is poised to enhance its position at the shopper's 'moment of truth', ensuring brands stand out in competitive retail environments.

With 7,500 employees worldwide and €1.2bn in sales, Paragon continues to expand its influence under Grenadier Holdings, alongside its other ventures in ID, Graphic Services, and Packaging.