Multnomah County Invests $238K in Marketing Firm to Shape Preschool for All Program

Multnomah County is set to allocate $238,500 to Lara Media Services, a Portland-based marketing and outreach agency, to gather community feedback on its Preschool for All initiative. This program aims to provide tuition-free preschool to children, funded by a tax on high earners.

Engaging the Community for Valuable Insights

The contract outlines that Lara Media Services will conduct focus groups and surveys to understand diverse community perspectives, especially regarding the program's financial aspects. This initiative began last month, following initial discussions in April.

Why This Matters

The feedback collected will be crucial in assessing the program's effectiveness and addressing any concerns from the community. It's a step towards ensuring that the Preschool for All program meets its goals and serves as many children as promised.

Caption: A draft contract shows the company will conduct focus groups and surveys on the universal preschool program and its associated tax.