Michelle Klein Moves to Westpac as Chief Growth and Marketing Officer: A Strategic Shift in Leadership
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Michelle Klein Moves to Westpac as Chief Growth and Marketing Officer: A Strategic Shift in Leadership

Industry Insights
leadership
marketing
banking
growth
strategy
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Summary:

  • Michelle Klein appointed as Westpac's Chief Growth and Marketing Officer

  • Joins from IAG with two years of experience as Chief Customer and Marketing Officer

  • Klein's global experience at Meta brings a strategic edge to Westpac

  • Tasked with driving growth through brand and marketing initiatives

  • Westpac aims to leverage Klein's customer-centric and data-driven approach

Westpac has announced the appointment of Michelle Klein as its new Chief Growth and Marketing Officer, marking a significant addition to its leadership team. Klein, who is transitioning from her role as Chief Customer and Marketing Officer at IAG after two years, brings a wealth of global experience and a customer-centric approach to Westpac.

Michelle Klein

Carolyn McCann, Westpac's acting chief executive for consumer, highlighted Klein's data-driven leadership and her ability to drive growth through innovative brand and marketing strategies. Klein's responsibilities will encompass overseeing marketing initiatives for Westpac and its subsidiaries, including St.George, Bank of Melbourne, and BankSA.

Klein's return to Australia two years ago from Meta, where she served as Vice President of Global Business and Product Marketing, underscores her global expertise and strategic vision. Her appointment is seen as a move to bolster Westpac's growth ambitions and reinforce its 208-year legacy in the banking sector.

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