Meet the Young Marketing Mavericks Transforming Brands with Innovation and Partnerships

The Future of Marketing is Here

Gökçe Güven, 25, believes that the future of marketing lies in customer rewards. She founded Kalder, a fintech-marketing platform that partners with brands like Godiva to create white-labeled loyalty programs. This innovative approach allows brands to embed rewards directly into their sites, creating a multi-tiered system that benefits both customers and businesses. Kalder has successfully raised $11 million in funding at a $35 million valuation.

“In the next five to ten years, every brand will become a fintech company in the backend,” Güven asserts.

Brands today are navigating saturated markets by embracing new trends and technologies. The 2025 Under 30 list showcases these innovative founders and marketing executives who are driving impactful campaigns.

Strategic Partnerships for Growth

Tobi Gbile, 28, the senior manager of collaborations at Gap, is leading initiatives like the Gap x Cult Gaia collaboration to engage younger consumers. Meanwhile, Tamar Davis, 29, is making waves at the NBA Detroit Pistons by establishing social media and talent partnerships with renowned figures like Big Sean. Kathleen O’Keefe, 29, is expanding Hearst Magazine’s luxury portfolio, partnering with high-end brands like Prada.

High Production Value in Content Creation

Despite the rise of raw and authentic content, this year's honorees are investing in high production value. Valerie Zhang, 27, cofounder of VX Media, produces vibrant social media spots resembling TV commercials for brands like Kiehl's. Similarly, Austin Barbera and Jake Krask, both 28, are recognized for their award-winning video content for musicians, including Billie Eilish.

Empowering Small Businesses

While some are working with major brands like Coca-Cola, others focus on helping small businesses scale. Danielle Spencer, 29, leads Some Creative Agency, dedicated to supporting small enterprises, while Eli Cohen, 27, founded OSMOS, which aids early-stage startups in generating funding.

Embracing Change in Marketing

The honorees on this year’s list are leveraging the rapid changes in the marketing landscape. Güven emphasizes, “We have never been at a place where building your dreams has been this accessible and democratized.”

For more insights on the 2025 30 Under 30 Marketing & Advertising list, click here.