Meet the New Leadership Trio at 160over90: Jessica Sinn, Justin Zambuto, and Ryan Brown Take the Helm

160over90's New Leadership Structure

Cultural marketing agency 160over90 has announced an exciting new leadership structure, co-led by executive vice presidents Jessica Sinn, Justin Zambuto, and Ryan Brown. This change comes as the agency’s long-time president, Ed Horne, transitions to become COO at On Location, a company specializing in premium experiences, hospitality, and travel.

Key Roles of the New Leaders

• Jessica Sinn will spearhead global business development and will oversee the growth of the Entertainment Marketing division and integrated marketing efforts. Her role emphasizes collaboration across various business verticals. Jessica has a robust background, having led teams at Publicis-owned Team One, 72andSunny, and Wieden+Kennedy before joining 160over90 in 2022.

• Justin Zambuto will manage 160over90’s global accounts, including experiential, partnerships, PR, social, and creator verticals. He will also lead internal operations across the agency. Justin has been with the organization since 1996, initially working in events and operations for IMG’s tennis business.

• Ryan Brown, the global head of branding, will be elevated to executive vice president. He will oversee the agency’s branding, creative, video, strategy, and media services verticals. Ryan has played a pivotal role in enhancing the agency's branding and institutional marketing since joining in 2006.

Strategic Vision and Future Focus

Together, Jessica, Justin, and Ryan will lead the strategic vision for 160over90 and its clients, ensuring the agency remains connected with WME. In a joint statement, they expressed their excitement about leading the agency into the future, emphasizing the importance of cultural relevancy for brands in today’s landscape.

On Location and Future Endeavors

On Location is recognized as a global leader in premium experiences for major sporting events, including the Super Bowl, Olympic Games, and FIFA World Cup. Endeavor has recently announced an agreement for TKO Group Holdings, Inc. to acquire On Location, with the transaction expected to finalize in the first half of 2025.