Meet the CMOs Ready to Disrupt Marketing in 2025

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In the chief marketing officer (CMO) community, 2024 was marked by significant exits and new hires. As we look forward to 2025, several CMOs are poised to innovate and adapt in their roles at some of the world’s most influential brands. Here’s a look at nine CMOs to watch this year:

Asad Ayaz, Chief Brand Officer, Disney

Asad Ayaz became Disney's first chief brand officer in April 2023, overseeing a global brand ecosystem. He’s spearheaded major campaigns for Disney+ and is expected to lead exciting releases in 2025, including new Lilo and Stitch and Fantastic Four films, alongside innovative experiences like the Disney Destiny cruise ships.

Kofi Amoo-Gottfried, CMO, DoorDash

Kofi Amoo-Gottfried has been pivotal in DoorDash’s success since 2021, culminating in a Cannes Lions Titanium Grand Prix for their Super Bowl campaign. With a market share of 67%, DoorDash is set to expand into new verticals, including fashion, in 2025.

Vanessa Wallace, CMO, Fenty

Joining from Nike, Vanessa Wallace now leads marketing at Savage X Fenty. With a brand valuation of $270 million, she has already initiated collaborations and store launches, positioning the brand for growth in 2025.

Julia Collier, CMO, J. Crew

Julia Collier steps in as CMO at J. Crew, tasked with revitalizing the brand after its Chapter 11 bankruptcy. She brings fresh perspectives from her successful stint at Skims.

Kenny Mitchell, SVP and CMO, Levi’s

Kenny Mitchell has made headlines with Levi’s recent campaigns featuring Beyoncé. As the brand continues to innovate and embrace sustainability, Mitchell aims to keep Levi's relevant in American culture.

Marian Lee, CMO, Netflix

Since taking over in 2022, Marian Lee has shifted Netflix’s marketing strategy to emphasize cultural relevance. In 2025, she will lead the launch of Netflix House, an immersive entertainment complex.

Kate Rouch, CMO, OpenAI

OpenAI's first CMO, Kate Rouch, is set to steer the brand through a transformative year as they expand their market presence and refine their monetization strategy.

Tressie Lieberman, Chief Brand Officer, Starbucks

Tressie Lieberman joins Starbucks as its first global chief brand officer, focusing on enhancing the in-store experience and re-establishing the brand's community connection.

Angela Zepeda, Global Head of Marketing, X

Former Hyundai CMO Angela Zepeda now leads marketing at X (formerly Twitter), facing the challenge of reshaping the brand's image amidst ongoing controversies.

These CMOs are set to make significant impacts in 2025 as they navigate their respective brands through challenges and opportunities. Keep an eye on these leaders as they innovate and lead their companies into the future.