Beach House Pictures Welcomes Benjamin Lee
Production company Beach House Pictures, a subsidiary of Fremantle, has appointed Benjamin Lee, affectionately known as Mr. Miyagi, as its new Head of Commercial and Marketing. In this pivotal role, Lee will lead the company's commercial partnerships and marketing strategies, driving growth across its diverse portfolio, which includes Beach House Labs and Space Lion Studios.
Strategic Vision and Goals
Lee's focus will be on establishing Beach House Labs and Space Lion Studios as the go-to partners for content-led brand storytelling across various sectors. He aims to create expansive opportunities for Beach House Pictures in content production across multiple platforms.
Benjamin Lee's Impressive Background
With over 20 years of experience as a content creator and strategic communications expert, Lee's previous role was as Director for Creative and Content Strategy at DSTNCT. His rich career includes leadership positions such as:
- Head of Content Strategy at Tribal Worldwide Singapore
- Chief Storyteller at Telling Stories
- Creative Director at Protocol and GEN X SINGAPORE
Lee's contributions extend into the public sector, having led significant projects for nearly every Singapore Government ministry over the past decade. His innovative approach in adopting new media has been instrumental in enhancing policy communications.
A Vision for the Future
Expressing his excitement, Lee stated, "I'm thrilled to join the Beach House Pictures Group and contribute to its continued growth and success. Beach House has an incredible reputation globally for world-class content, and I look forward to finding innovative storytelling methods for brands and consumers alike."
Welcome from Co-Founders
Beach House Pictures co-founders Donovan Chan and Jocelyn Little praised Lee's unique blend of creative storytelling and strategic thinking, emphasizing that his extensive experience and understanding of the Singapore market will be invaluable as they expand their commercial offerings.
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