Meet Medialab's New Executive Powerhouse: Four Key Appointments Transforming Their Strategy

Independent agency Medialab is enhancing its leadership team with four key appointments aimed at reinforcing the business’s growth and client success. These strategic hires are part of the agency’s commitment to delivering innovative, data-driven solutions for its expanding portfolio, which includes major brands like Sharps, Hovis, and Phoenix Group.

New Appointments

• Fiona Upham joins as AV Business Director, bringing over 10 years of experience in strategic planning for TV, VoD, and cinema campaigns. Previously at PHD, she has managed accounts for Volkswagen Group and Virgin.

• Tom Howes is the new Head of Search, transitioning from Dentsu. With over a decade of experience, he has worked on high-profile accounts including Emirates and Burberry, focusing on integrating PPC and SEO into comprehensive strategies.

• Phoebe Hood takes on the role of Business Director, bringing 13 years of experience from iCrossing and Publicis, where she led campaigns for Unilever and Barclays. Her expertise in digital transformation and social media strategy will be vital for Medialab's innovation.

• John Dobbs, also a Business Director, has over 12 years of experience at Total Media, where he drove growth for clients like E.ON Next and Greene King. His skills in brand and performance media will bolster Medialab’s data-driven initiatives.

Leadership Vision

Medialab Managing Director Alex Kirk expressed enthusiasm about the new team members, stating, “Each of them brings a unique set of skills and a wealth of experience that will help us continue our rapid growth whilst delivering outstanding results for our clients.” Their appointments reflect Medialab’s commitment to innovation, capability development, and client success.