Meet Katy Dunn: OLIVER's New Executive Client Partnerships Director Shaping the Future of Marketing

OLIVER Welcomes Katy Dunn to Strengthen Leadership Team

OLIVER – the only company in the world focused on designing, building, and running in-house agencies for brands – proudly announces the appointment of Katy Dunn as the Executive Client Partnerships Director. This strategic addition to the UK Senior Leadership Team aims to reinforce OLIVER's position as brands' closest growth partner for 2025 and beyond.

This appointment aligns with OLIVER UK's commitment to gathering industry-leading expertise to drive its ambitious strategy for 2025. Reporting to Ed Howarth, Chief Client Officer, Katy brings over two decades of experience in Global Customer Engagement, CRM, and Loyalty across various sectors such as Retail, Travel, Luxury, Automotive, and CPG.

Katy's Impressive Background

Before joining OLIVER, Katy held notable positions at RAPP, a part of Omnicom’s Precision Marketing Group, where she advanced from strategy partner to managing partner, working on global growth initiatives. Her career also includes serving as Customer Director at IAG, overseeing brands like British Airways and Iberia, along with leadership roles at dunnhumby, focusing on personalization and communications strategy.

"Transforming the way that brands connect with customers is challenging. By partnering with brands on the inside, OLIVER is revolutionizing Customer Engagement in a way I haven’t seen at any other agency," Katy emphasized. "While others struggle with traditional CRM models, OLIVER is pioneering the future with GenAI innovation and agile in-house teams. I’m excited to lead transformative retail strategies and drive creative innovation that shapes the future of customer experiences."

Katy's Role at OLIVER

In her new role, Dunn will collaborate closely with OLIVER's UK Leadership Team on key accounts in fashion, retail, and FMCG sectors. Ed Howarth remarked, "Katy's extensive experience and understanding of customer-centric marketing will be invaluable as we innovate in partnership with our clients."

Amina Folarin, CEO of OLIVER UK, added, "This appointment is part of our broader initiative to elevate OLIVER’s senior leadership capabilities, ensuring we lead in marketing innovation and deliver exceptional value through our unique in-house agency model. With other recent senior hires, including Ed Lee, OLIVER is poised for 2025, ready to empower clients with faster marketing powered by our tailored GenAI technology offering.