Meet Cathy Jerome: The New Force Behind Washington Spirit's Marketing & Communications

Washington Spirit Welcomes Cathy Jerome as Vice President of Marketing & Communications

Washington, D.C. (February 18, 2025) – The Washington Spirit proudly announces Cathy Jerome as the club’s new Vice President of Marketing & Communications. Reporting directly to CEO Kim Stone, Jerome will lead the club’s strategic marketing initiatives aimed at driving revenue growth, enhancing fan engagement, strengthening brand development, and managing all communications efforts.

“Cathy’s extensive experience in sports marketing and brand management, along with her strategic marketing expertise and deep understanding of the DMV community and our passionate fanbase, make her the perfect leader to help shape the next chapter of the Washington Spirit,” stated Stone. “Building on the success of our record-breaking 2024 season, Cathy’s dynamic leadership and innovative approach will be instrumental in propelling our efforts forward, unlocking new opportunities to engage our fans, expand our brand, and drive the growth of the Spirit and women’s sports.”

Cathy brings decades of experience across five professional sports leagues and teams, including the Washington Wizards, Washington Mystics, Washington Capitals, Baltimore Orioles, and Miami Dolphins. Prior to joining the Spirit, she served as the Senior Director of Strategic Marketing for the Wizards, where she developed marketing strategies to increase the fanbase through storytelling, brand development, and revenue generation.

Additionally, her strong background in corporate partnerships includes generating over $1 million in new business revenue in just two months while working with the Miami Dolphins and Baltimore Orioles. Cathy has also made significant contributions to Monumental Sports & Entertainment, focusing on sponsorship marketing and partner activation.

“I am honored to step into the role of Vice President of Marketing and Communications with the Washington Spirit,” said Jerome. “The Washington Spirit and National Women’s Soccer League represent more than just competition; women’s soccer embodies empowerment, resilience, and the spirit of community. Together, we will champion the voices of female athletes, inspire the next generation, and create opportunities that elevate women in sports.”

Jerome is a 2024 Women in Sports and Events DC Chapter Women of Inspiration Honoree and a proud Haitian American from Miami Gardens, Florida. She is also an adjunct professor at Howard University, teaching sports marketing.

About The Washington Spirit

The Washington Spirit is a professional women’s soccer team based in Washington, D.C., playing at Audi Field. Founded on November 21, 2012, the Spirit is an inaugural member of the National Women’s Soccer League (NWSL), the premier women’s soccer league in North America. For more information, visit WashingtonSpirit.com and follow the club on Twitter, Instagram, and Facebook.