Exciting New Leadership at Circana
CHICAGO – May 1, 2025 – We are thrilled to announce that Cara Pratt will be joining Circana LLC as the President of Global Retail and Media, effective May 27, 2025. In this newly created role, Pratt will spearhead Circana’s retail and media strategies, focusing on enhancing Circana’s position as a strategic growth partner for retailers.
Cara's Vision and Experience Pratt's primary focus will be to deepen Circana’s partnerships with retailers by evolving service models, strengthening retail media network collaborations, and enhancing capabilities. She will also lead the media strategies of the company, utilizing the industry's most comprehensive data, science, and technology to boost advertising effectiveness.
Stuart Aitken, Circana President and CEO, expressed, “We are delighted to welcome Cara to Circana’s leadership team. Her joining emphasizes the vast opportunities we see in our retail and media businesses, and our commitment to delivering innovative growth and media solutions that best serve our retail partners.”
Industry Impact Jeremy Allen, Circana Chief Commercial Officer, added, “Retail and media are evolving rapidly, and our clients need to stay ahead. Cara’s deep knowledge and forward-thinking approach will strengthen our ability to deliver impactful results and help our clients navigate an increasingly dynamic and competitive landscape.”
With over two decades of expertise, Pratt aims to position Circana as a leader in delivering innovative retail and media solutions that provide measurable value for retailers, brands, and consumers. She previously held a senior position at 84.51°, where she oversaw Kroger’s integrated retail media, consumer insights, and loyalty marketing business. Pratt played a key role in establishing Kroger Precision Marketing, which effectively linked media exposure to in-store sales.
A Vision for the Future Pratt stated, “Circana is poised to revolutionize the retail and media landscape as a strategic growth partner delivering impactful insights and trusted advisory counsel. I am honored to join the company and look forward to influencing retail decision-making and helping the retail ecosystem win in today’s dynamic operating environment.”
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