M+C Saatchi Middle East Expands Its Empire with DUNE | 23 Acquisition

M+C Saatchi Sport & Entertainment has made a strategic move by acquiring DUNE | 23, a leading Middle East-based marketing, communication, and commercial expert. This acquisition is set to significantly boost M+C Saatchi Middle East's growth and expand its capabilities in the region.

From top left to right: Lois Kettlewell, Ross Watson, Robin Clarke, Lloyd McMillan, Jamie Hosie and Scott Feasey.

Strengthening Sport and Entertainment Offerings

With this acquisition, M+C Saatchi Middle East aims to enhance its suite of services, which already includes marketing and communications, media and sponsorships, talent management, PR, social media, consultancy, and production. The integration of DUNE | 23 is expected to further solidify its position in the sport and entertainment sector.

A Strategic Move for Regional Growth

"This acquisition is a pivotal step in advancing our regional growth trajectory and strengthening our leadership in a space where brand and culture converge," said Scott Feasey, CEO of M+C Saatchi Middle East. He emphasized that DUNE | 23 brings specialist expertise, a proven track record, and a team uniquely attuned to creating lasting impact through passion and fandom.

The Powerhouse Behind DUNE | 23

Founded in 2023 by Jamie Hosie and Lloyd McMillan, DUNE | 23 has grown into a team of over 40 specialists, delivering end-to-end marketing solutions. Their impressive client portfolio includes names like Emirates Dubai 7s, Mubadala Abu Dhabi Open, LIWA Festival, SailGP, Zeekr, All Things Live Middle East, Dubai Watch Week, Longines Global Champions Tour, Nada Dairy, BRED by Hypebeast, and more within the sport and entertainment world.