Ex-WPP CEO Mark Read is launching a new conference series called Prompt, designed to bridge the gap between AI disruptors and business leaders and CMOs. The initiative aims to foster collaboration and innovation in the rapidly evolving landscape of artificial intelligence in marketing.
"We want to bring together the people who are building the future of AI with the people who will be using it to transform their businesses," Read stated.
The conference will feature a series of events where AI startups can pitch their ideas and technologies directly to industry chiefs, creating a unique platform for networking and deal-making. This move underscores the growing importance of AI in marketing and the need for traditional agencies and brands to stay ahead of the curve.
With the rise of generative AI and machine learning, events like Prompt are crucial for marketers to understand and leverage new tools. Read's experience at WPP, one of the world's largest advertising groups, gives him unique insight into the challenges and opportunities facing the industry.
Stay tuned for more details on dates and locations as the conference develops.
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