Later's $250 Million Acquisition of Mavely: A Game Changer for Marketers and Creators

Later, a leader in influencer marketing and social media management, has announced its acquisition of Mavely, the leading Everyday Influencer Platform®, for $250 million. This strategic move aims to enhance Later's capabilities in delivering full-funnel impact and measurable ROI for marketers while enabling creators to maximize their earnings through social commerce.

Expanding Marketing Capabilities

The acquisition allows Later to extend its reach deeper into the purchase funnel, facilitating end-to-end creator-driven marketing from awareness to conversion. Later will now utilize AI predictive analytics to harness performance data from Mavely's network of over 120,000 creators, who have collectively driven over $1 billion in gross merchandising volume across major brands like Nike, Adidas, and Macy's.

A Vision for Collaboration

According to Scott Sutton, CEO of Later, this acquisition is crucial in redefining the collaboration between marketers and creators. He stated, "Mavely brings incredible technology and expertise. By merging our strengths, we enhance our value to marketers and empower creators to build sustainable, income-generating businesses."

Leadership Integration

Mavely's leadership team, including CEO Evan Wray, CTO Sean O'Brien, and CFO Kevin Kenefick, will join Later's leadership to shape the company’s future. Wray expressed confidence that this partnership would create a comprehensive platform delivering value to both creators and marketers.

Focus on Innovation and Results

Later aims to continue evolving influencer marketing strategies by leveraging the strengths of both platforms, enhancing creator collaboration, and providing marketers with tools to plan, budget, and deliver measurable results confidently. Mavely will maintain its commitment to providing a world-class creator experience to maximize earnings and accelerate growth through this merger.

For more information, visit Later's website.