Kyle & Jackie O Shake Up Melbourne with Bold 'Radio Gone Rogue' Campaign
Radio Today3 months ago
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Kyle & Jackie O Shake Up Melbourne with Bold 'Radio Gone Rogue' Campaign

Marketing Strategy
marketing
radio
campaign
arn
melbourne
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Summary:

  • ARN introduces 'Radio Gone Rogue!' campaign for The Kyle & Jackie O Show in Melbourne

  • Campaign includes outdoor, digital, social media, and TV platforms

  • Features a tongue-in-cheek TV commercial with unscripted audience reactions

  • Builds on the success of the previous 'We’re Behaving' campaign

  • Designed to highlight the show's bold and unfiltered content

ARN has launched an innovative marketing campaign for The Kyle & Jackie O Show in Melbourne, under the bold tagline Radio Gone Rogue! This campaign marks the next step in ARN's strategy to expand its Melbourne audience, showcasing the show's unique and unfiltered content.

Kyle & Jackie O Show Campaign

Developed entirely in-house, the campaign spans outdoor, digital, social media, and TV platforms. It features a humorous TV commercial that debuted recently, set in a focus group where participants share their candid thoughts on Kyle Sandilands and Jackie ‘O’ Henderson—unaware that the duo is watching.

Multiple versions of the TVC will be released in the upcoming weeks, each showcasing different spontaneous reactions to the show. This creative approach follows ARN's earlier Melbourne campaign, We’re Behaving, launched this year.

Lauren Joyce, ARN’s Chief Audience and Content Officer, shared: “The Kyle & Jackie O Show defies the norms of formulaic radio every morning. It's unpredictable, bold, and utterly captivating—qualities that 'Radio Gone Rogue!' perfectly encapsulates.”

The campaign is now active across Melbourne's major outdoor locations, digital platforms, and social media, with TV spots continuing to air in the following weeks.

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