Kristiaan Kroon Takes the Helm as COO at Omnicom Media Group: A New Era Begins

Kristiaan Kroon has been promoted to the chief operating officer of Omnicom Media Group (OMG), a newly created role that positions him to eventually become CEO. In this capacity, Kroon will be responsible for ensuring that OMG, along with its agencies OMD, PHD, and Hearts & Science, are equipped with the right talent, tools, and technology to foster growth for clients in Australia.

Previously serving as the chief investment officer for OMG Australia for eight years, Kroon is recognized as one of the industry's leading minds. He will now oversee the leadership team that reported to Peter Horgan, the outgoing OMG ANZ CEO, who is set to step down in 2025.

Kroon's extensive background includes leadership roles with Fairfax Media and Trinity Mirror Group, where he honed his skills in the media landscape. His strategic vision has transformed OMG's approach from traditional investment practices to an 'Agency as a Platform' model, integrating media, content, and commerce to enhance brand growth.

In his new role, Kroon emphasizes the importance of specialization and integration to drive sales and market share in a complex environment. This appointment marks the first of two key leadership changes at OMG following Horgan's departure, with another leader expected to be announced in early Q1.