Angel City Football Club (ACFC) has made a strategic move by appointing Julia Victor as its Chief Marketing Officer (CMO), marking a new chapter in the club's journey. With a stellar background in global brand leadership and marketing innovation, Victor is set to elevate ACFC's brand presence and outreach, all while honoring the club's legacy and core values.
A Legacy of Leadership and Innovation
Victor comes to ACFC from 2K Games, where she served as General Manager and Vice President of Publishing for new IP, leading commercial, marketing, and product strategies. Her career also includes significant roles at Nike and Electronic Arts, where she was instrumental in some of the most impactful global marketing campaigns, always keeping the stories of athletes and fans at the forefront.
A Deep Connection to Soccer
Victor's appointment is particularly poignant given her personal history with the sport. A former collegiate soccer player at Marquette University and competitor in the USL W-League, Victor's passion for soccer fuels her understanding of the sport's power to unite and inspire. This unique perspective is expected to drive innovative marketing strategies that resonate deeply with fans and players alike.
Vision for Angel City FC
"I am honored to join Angel City Football Club and to help shape the future of one of the most inspiring brands in sports," Victor shared. Her approach centers on putting players, fans, and the community at the heart of marketing efforts, a philosophy that aligns perfectly with ACFC's mission.
Executive Endorsement
ACFC CEO & Co-Founder, Julie Uhrman, expressed excitement about Victor's arrival, highlighting her world-class brand and marketing leadership, understanding of the athlete experience, and passion for women’s sports. Victor's role will encompass overseeing all marketing, community, content, and merchandising efforts, working closely with the executive team to achieve business objectives.
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