Liverpool FC's Marketing Triumph
After winning the Premier League last Sunday, Liverpool FC’s senior vice-president of digital emphasizes that the marketing efforts are building up to an “even bigger crescendo.”
Liverpool FC is at the top of its game. Last week, its men’s team clinched the Premier League title for the 20th time, weeks ahead of the season's conclusion, putting the club joint with Manchester United on league wins. On the financial side, Liverpool recently reported a £36m increase in commercial revenue to £308m, and a £22m rise in matchday revenue to £102m for the 2023/24 season.
This period of success coincides with an intentional club refresh, which was teased at the end of last year and officially rolled out from February.
Comments
Join Our Community
Sign up to share your thoughts, engage with others, and become part of our growing community.
No comments yet
Be the first to share your thoughts and start the conversation!