Inside GQ Editors' Impulse Buys: What They Couldn't Resist in March
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Inside GQ Editors' Impulse Buys: What They Couldn't Resist in March

Industry Insights
impulsebuys
gqeditors
shopping
lifestyle
fashion
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Summary:

  • GQ editors reveal their impulse purchases from March, offering a behind-the-scenes look at their personal shopping habits.

  • Products range from coffee gear like the Bialetti Moka Express to fashion items such as Tender jeans and Marsell leather shoes.

  • Includes beauty and grooming picks like S.NATURE moisturizer and OUAI leave-in conditioner for practical tips.

  • Highlights diverse price points, from affordable Xero Shoes sandals at $45 to luxury Marsell slip-ons at $1,195.

  • Provides insider recommendations and personal anecdotes, making it relatable and engaging for readers interested in lifestyle trends.

Every day, your faithful, over-caffeinated GQ Recommends editors cover everything from spring wardrobe essentials to simple skin care upgrades so that you know exactly what to purchase when you're shopping for your everyday items and big-ticket splurges. But, in-between bouts of menswear proselytizing and shilling for Big Gloop, we do a lot of shopping for ourselves. And—while we like to think of ourselves as thoughtful consumers—even we smash that add to cart button on a whim a few times a month. That's why we put together this non-exhaustive list of what GQ Recommends editors impulse-bought in the month of March. From protein powder to leather slip ons, here's everything we tossed in our virtual bags against our better judgement.

Ian Burke, Senior Commerce Editor

Moka Express by Bialetti

After years of working for food publications, I've amassed pretty much every coffee-brewing apparatus you could think of—except the Bialetti single-serve Moka pot. I had a 4-cup Fino that was a little too much for me, since my fiance sticks to drip and pour over, so this 1-cup option from Bialetti is perfect. For the uninitiated, Moka is like espresso, but it's really its own thing. This stovetop stunner has become my new morning ritual, and I'm becoming more caffinated and European by the day.

Whey Protein Concentrate by Nutricost

I've sucked down an amount of protein powder that would make even the most lactose-dependent among us blush. Nutricost's vanilla is not only one of the cheapest options out there, but it also tastes delicious—I'd go as far as to say that it's the best vanilla protein powder on the planet right now (though Transparent Labs is a close second).

Mari Herrema, Marketing and Production Manager

Cowboy Bebop Soundtrack Color

Cowboy Bebop is at the top of my best TV OSTs ever list, so when Yoko Kanno and SEATBELTS announced their first-ever North America show happening this April, I bought a ticket without thinking twice. If you can’t get to Brooklyn or can’t snag a ticket, this LE vinyl can maybe fill the void in your heart.

Pore Minimizing Moisturizer by S.NATURE

Ever fly too close to the skin care actives sun? I have. The one thing that kept me from pulling a full Icarus was S.Nature’s Aqua Squalane Serum, so when I heard their moisturizer is also a game-changer, I doubled-down on the line. The results? Impeccable.

Gerald Ortiz, Commerce Style Writer

800 Mechanical Pencil by Rotring

It wasn't until I encountered a bad pencil that I realized...bad pencils exist. So, being the absolutely anal consumer that I am, I went down a rabbit hole of subreddits and YouTube reviews in search of the ultimate final pencil. I ended up with the highly-touted, Japanese-stationary-award-winning Rotring.

Type 136 Oxford Jeans by Tender

I'm not sure whether these Tender jeans are actually an impulse buy seeing that I'd been lusting after them for months, if not years. But the stars aligned on this particular day: the right colorway in the right size popped up on the right day (payday).

Boxer Shorts 3 Pack by Stüssy

Stüssy boxers are maybe objectively silly. Certainly, I wouldn't wear them if I was a single person trying not to be single. But being a Stüssy fan, a boxer shorts pariah/proselytizer, and happily coupled guy, I couldn't resist refreshing my underwear drawer.

Jordan Bowman, Commerce Editor

Mojito by Scarpa

Approach shoes have been stealthily inserting themselves into my footwear rotation over the last few months. Is it a silly purchase for someone who doesn’t approach any boulders or climb? Most definitely. But in my defense, the Scarpa Mojito is fresh, and you mean to tell me your eyes haven't flickered with a sense of longing after checking out Village PM kicks for the first time.

Mavericks by Garrett Leight

I was on the hunt for a new pair of sunnies after years of rocking a beautiful but old pair of the Moscot Lemtosh. I was poking around the internet, as I'm wont to do, and was drawn to these Garrett Leight frames, which lent themselves perfectly to a subtle blue-tinted lens.

Tyler Lee Sparling, Contributing Market Editor

Genesis Fashion-Forward Rope-Style Sandal by Xero Shoes

If the boys were rocking flip-flops last summer, this summer is going to be all about the T-strap. Also anytime I see a shoe for less than $50 it feels free.

Striglia Black Leather Slip On by Marsell

On the opposite end of the monetary spectrum, there is no price I will not pay for a perfect soft black leather shoe like these. When I'm not in my T-straps, these will be what my dogs are rockin'.

Johnny Li, Senior Commerce Director

Unity Cotton-Gabardine Field Jacket by Our Legacy

The only good thing about NYC’s fake spring: It gives me a reason to buy myself a new jacket since the weather can’t make up its mind. The field jacket is my outerwear of choice this year, and this minimal Our Legacy joint will be perfect for laying up at the Prospect Park baseball fields.

Leave in Conditioner by OUAI

Here’s a tip for anyone who’s just getting into the long-hair game from a shoulder-length veteran: If you find your hair feeling dry and frizzy from the more frequent washing during the spring and summer, try a leave-in conditioner that adds moisture back into your hair. A GQ colleague said this one is GOATed, so I immediately added to cart. She wasn’t lying. (Thanks, Beth!)

Reed Nelson, Contributing Writer

Striped Skater Socks by Front General Store

I have like five pairs of these socks and wanted more because they’re my favorite socks, but they were sold out for a little while and I was getting worried they were gone for good and getting annoying about it. It turns I was overreacting though, because the socks are back and I bought two more pairs.

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