Industry Super Australia Shakes Up Media Strategy: Major Agency Review Underway

Industry Super Australia, the representative body for seven of Australia's largest super funds, has initiated a review of its media planning and buying requirements, according to exclusive reports from B&T.

Omnicom's Initiative currently manages Industry Super's media, while creative work is handled by The Shannon Company. A spokesperson confirmed the review, stating, "Industry Super regularly reviews our arrangements with important providers, and we are in the process of reviewing our media agency arrangements, as is good practice. As this process is well advanced and commercially sensitive for all involved, no further comment will be provided."

Industry Super Australia represents key funds including AustralianSuper, HostPlus, HESTA, cbus, CareSuper, Team Super, and First Super. The organization provides marketing support for its member funds and offers a comparison tool to assist individuals in selecting a fund. It's important to note that individual super funds also engage separate media and creative agency partners for their specific marketing and advertising needs.

In October, Industry Super launched a new 'Symbol' campaign, which can be viewed below:

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