How Top Brands Are Leveraging England’s Euros Victory in Their Marketing Strategies

Tactical creative for Euro 2025 from M&S, Sainsbury's, Weetabix, Rightmove and more.

In the wake of England’s triumphant Euros victory, several leading brands have swiftly capitalized on the national euphoria with innovative and tactical marketing campaigns. From M&S to Sainsbury's, and Weetabix to Rightmove, companies are creatively integrating the win into their branding and messaging to engage with the celebratory mood of the nation.

These campaigns range from limited edition products to social media stunts, all designed to tap into the collective joy and pride following the tournament. The agility and creativity displayed by these brands highlight the importance of real-time marketing and the ability to leverage cultural moments for brand engagement.

While the article details are behind a paywall, the snippets available suggest a masterclass in opportunistic marketing, with brands not just celebrating the victory but also strengthening their connection with consumers through shared national pride.