Largo.ai, an AI-driven solutions provider backed by Sylvester Stallone, has made a strategic move by acquiring QuMind, a London-based market research technology and consultancy firm. This acquisition is set to revolutionize the way marketers approach campaign optimization and product launches by combining Largo.ai's Simulated Audience technology with QuMind's market insight platform.
The Power of Simulated Audience Technology
Largo.ai's patented technology offers a 90% accuracy rate in simulating audience reactions, providing marketers with a cost-effective and efficient alternative to traditional focus groups. By creating digital twins of real individuals through a unique questionnaire, Largo.ai enables brands to predict emotional responses, assess likeability, and estimate purchase intent with unprecedented precision.
A New Standard in Market Research
Unlike other AI tools that rely on synthetic personas, Largo.ai's approach ensures authentic, data-driven profiles that are refreshed annually for continued accuracy. This allows marketers to gain reliable, localized insights from over 20 global markets in under an hour, blending both qualitative and quantitative feedback.
Strategic Growth and Collaboration
With over 600 companies already leveraging its technology, including major Hollywood studios and advertising agencies, Largo.ai's acquisition of QuMind marks a significant step in its expansion within the advertising and marketing sector. The collaboration aims to enhance human creativity and expertise, not replace it, by providing AI-assisted market insights that are both innovative and trustworthy.
Leadership Perspectives
"We’re excited to be joining forces with QuMind, who share our vision for redefining the future of AI-assisted market insights," said Sami Arpa, CEO and co-founder of Largo.ai. QuMind's CEO, Mark Ursell, added, "The Largo approach solves the challenges of data provenance and quality head-on, marking a pivotal time for the marketing insights industry."
This acquisition follows Largo.ai's recent launch of its Brands Suite platform and the closure of its Series A financing round, further solidifying its position as a leader in AI-driven marketing solutions.
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