How Sunday Gravy's New CFO John Minty Is Redefining the Intersection of Creativity and Commerce

Sunday Gravy Welcomes John Minty as Chief Financial Officer

Sunday Gravy, an independent creative agency, has announced the appointment of John Minty as its new Chief Financial Officer (CFO). This strategic hire brings over three decades of global creative, commercial, and operational leadership to the agency, signaling a bold move to strengthen its business foundations while fostering innovation.

A Career Built at the Nexus of Ideas and Economics

Minty joins Sunday Gravy with extensive experience across creative agencies in Australia, America, and France, where he has earned a reputation for redefining the relationship between creativity and commerce. His career includes senior leadership roles at some of the world's top agencies, such as:

• TBWA Worldwide
• DDB
• Venables Bell & Partners
• 180LA

In these positions, he held strategic operations and CFO/COO roles, driving business model innovation and pricing strategies. Most recently, Minty served as a senior consultant at TrinityP3, advising businesses on marketing and advertising investment decisions, and previously as Chief Marketing Officer at F45 Training Holdings.

Driving Value and Growth in Creative Agencies

Known for his ability to balance commercial sharpness with creative empathy, Minty has helped agencies rethink how value is created, measured, and priced. His expertise lies at the intersection of ideas and economics, making him a key asset for Sunday Gravy as it navigates its next phase of growth.

Ant White, co-founder of Sunday Gravy, commented on the appointment: "Minty knows how to balance the commercial sharpness and creative empathy. He’s spent his career helping great agencies grow smarter and stronger, and we’re thrilled to have him help steer Sunday Gravy into its next phase."

Minty's Vision for Sunday Gravy

On joining the agency, Minty shared his enthusiasm: "Sunday Gravy feels like a big grandma hug; a place where you feel comfortable to be (actually) brave, to be honest, and have a laugh. But it’s also a place you respect deeply, and something you want to protect for all its goodness. No inhibitions, no preciousness, no limits; the way creative agencies should be."

This appointment highlights Sunday Gravy's commitment to integrating financial acumen with creative excellence, positioning the agency for sustainable success in a competitive market.