The Future of Retail: Immersive 3D Holograms Hit Fifth Avenue
Datavault AI has announced a groundbreaking collaboration with Riflessi, a premium Fifth Avenue retail destination in New York City, to deploy immersive 3D holographic displays and spatial audio technology in February 2026. This partnership aims to transform luxury retail spaces into sponsor-ready media assets that generate new revenue streams through experiential marketing.
Transforming Physical Retail into Measurable Media Assets
Through Datavault AI's DVHOLO™ holographic display platform and ADIO® spatial audio technology, luxury fashion brands like Brunello Cucinelli, Gucci, Tom Ford, Kiton, and Tommy Hilfiger will be able to showcase digital twins of their inventory in interactive holographic displays. These sponsored immersive experiences are designed to enhance brand storytelling while generating measurable engagement metrics and consumer conversion.
Key features of this technology include:
- Dynamic holographic content within designated in-store and storefront zones
- Directional audio messaging aligned with seasonal campaigns or product launches
- Anonymized interaction signals (impressions, engagement duration, spatial interaction patterns)
- Support for pre-sale initiatives by presenting upcoming collections to targeted audiences
Data Monetization and Advertising Infrastructure
The collaboration leverages Datavault AI's proprietary data valuation framework that enables these interaction signals to be structured as monetizable data assets while maintaining consumer privacy and regulatory compliance. This approach transforms physical retail environments into measurable, sponsor-ready media assets.
"Showcasing the DVHOLO and ADIO technologies on one of the most iconic fashion streets in New York City at Riflessi will be a game changer for brands," said Vince Caruso, Managing Member of Riflessi Media Group LLC. "This technology has the potential to scale rapidly across New York City and other major global cities."
Integration with NYIAX Trading Platform
The collaboration is expected to be further expanded through Datavault AI's relationship with NYIAX Inc., a Nasdaq-powered trading platform for advertising, media, and data contracts. Once the NYIAX transaction is completed, immersive advertising inventory—such as hologram placements and spatial audio sponsorships—can be priced, standardized, and transacted in a transparent and auditable manner.
This integration enables advertisers to sponsor physical-digital experiences with clearly defined metrics, contract terms, and performance validation, moving beyond estimated impressions to data-verified advertising networks.
Building Scalable Luxury Retail Media Models
Together, Datavault AI, Riflessi, and NYIAX demonstrate how luxury retail locations can evolve into next-generation media nodes where physical foot traffic, immersive engagement, and advertising sponsorship converge. This collaboration reflects Datavault AI's broader strategy to bridge real-world environments with institutional-grade data monetization and advertising infrastructure.
The technology stack enables:
- Customized displays of luxury fashion with interactive holographic experiences
- Sponsored immersive advertising experiences within high-value physical retail spaces
- Increased dwell time and elevated consumer engagement
- Creation of scalable opportunities across retail, media, and experiential marketing
About Datavault AI
Datavault AI™ (Nasdaq:DVLT) is leading the way in AI-driven data experiences, valuation and monetization of assets in the Web 3.0 environment. The company's cloud-based platform provides comprehensive solutions with a collaborative focus in its Acoustic Science and Data Science Divisions, serving multiple industries including sports & entertainment, events & venues, biotech, education, fintech, real estate, healthcare, and energy.
The company's Information Data Exchange® (IDE) enables Digital Twins and licensing of name, image and likeness (NIL) by securely attaching physical real-world objects to immutable metadata objects, fostering responsible AI with integrity.
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