How Deutsch Became ADWEEK's 2024 US Agency of the Year with Bold Campaigns

The Creative Force Behind Viral Campaigns

Meet the creative minds behind the viral social media campaigns at Social Media Week, happening May 12-14 in New York City. Register now to save 35% on your pass!

Unconventional Campaigns that Captured Attention

In an unexpected twist, a cartoon Yung Gravy is seen partying with a bedazzled pink tiger, serenading anthropomorphic fruit, and showering a concert crowd with Dr Pepper’s latest flavor, Strawberries & Cream. This quirky campaign, featuring the cheeky earworm “Strawberries & Creamin’” and its animated music video, resonated with the Gen Z audience right from the start.

Breaking Boundaries in Marketing

Despite being from the established agency Deutsch, the unconventional nature of the campaign required some persuasion. Andrew Springate, CMO of parent company Keurig Dr Pepper, admitted, “It made us a little uncomfortable and certainly pushed boundaries.” This highlights the risk-taking that often leads to remarkable results in marketing.

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Stay ahead in the marketing game by attending Social Media Week and learning more about the innovative strategies that are defining the future of advertising.