How BGSU's Award-Winning Social Media Campaign Skyrocketed Campus Visits

BOWLING GREEN — Social media isn't just for businesses; it's a game-changer for universities too. Bowling Green State University (BGSU) has the accolades and stats to back this up.

Their "Visit BGSU" campaign not only won gold at the 2024 CASE Awards but also significantly boosted campus visits. With over 4,460 submissions, BGSU stood out among the 126 gold-winning campaigns.

The Impact of Creative Campaigns

• 17% increase in applications over two years.
• 14% rise in campus visits.
• 3.7 million views across campaign videos.

Amy West, BGSU’s Associate VP of Marketing, shared how the campaign resonated by making campus feel like home. The team leveraged popular culture, creating hits like "Selling BGSU" (a nod to Netflix's Selling Sunset) and "BGSU Cribs" (inspired by MTV's Cribs).

Engaging the Digital Generation

Partnering with influencer Trent Miller and crafting content like "Res Hall Hunters" (a playful take on HGTV's House Hunters), BGSU captivated a broad audience. The campaign culminated with "Freddie and Frieda are Home Alone", reinforcing the campus's welcoming vibe.

A Social Media Powerhouse

Ranked 6th among Division I schools for social media engagement, BGSU utilizes YouTube, Facebook, Instagram, TikTok, and X to connect with students and parents alike. Now, they're teasing "Super Freddie" for Freddie Falcon’s 75th birthday, proving their creativity knows no bounds.