How a Pizza Manager Outsmarted a Competitor with a Brilliant Marketing Strategy

Pizza Gets Political

It really is a dog-eat-dog world out there, especially in the restaurant business where everyone takes pizza seriously. Discover how one pizza chain manager protected his turf with a clever marketing tactic.

Shutting Them Down

In my 20’s, I managed for a popular pizza delivery chain and was very good at it, setting company records for profitability. However, when a well-known pizza chain opened a location just a few spots away in my strip mall, I knew I had to take action.

The Clever Strategy

Feeling the pressure, I started blanketing the parking lot daily with coupons. I even hired a teenager to hang out in the parking lot during dinner hours, distributing coupons for a free pizza to every car with occupants entering the competing restaurant.

The Outcome

This marketing tactic proved effective: the competitor lasted only 9 months before shutting down. As I always say, don’t mess with my livelihood!

Community Reactions

The community had mixed feelings, with some speculating whether the new chain was being propped up by another business.

Final Thoughts

Sometimes, creativity in marketing can stir up word of mouth and bring in leads. Pizza vengeance? Mmm. Now, who else is craving pizza?