How a Chinese Influencer Used Trump’s Style to Go Viral for Hotpot Marketing

In a humorous and unconventional marketing move, a Chinese influencer has sparked attention by mimicking former President Donald Trump to promote a hotpot restaurant. This viral video showcases a playful "Trump-esque" pitch that combines humor and creativity to draw in viewers.

Chinese Influencer Promotes Hotpot Trump-Style

In the viral video, the influencer introduces hotpot while mimicking Trump, stating, “People ask me so much do you like hot pot? You know what I'm the king of hot pot. Nobody knows hot pot more than I do. Today we're in Chongqing but we're eating choushan hot pot. What do we have here right now? So we have a whole plate of nicely cut best part of beef.”

He humorously demonstrates how to put meat in the hotpot, quipping, “They say you can just put it horizontally,” before showing it vertically, saying, “Look at this tremendous piece. It's so sticky.”

He continues, counting as he cooks the meat, saying, “It's so nice… 10 seconds and then we're going to rinse it now.” He adds, “When I say it's okay, it's okay.” Finally, he showcases the cooked meat, exclaiming, “It's fresh. It's tender. It's ready for you. You know what, as my distinguished fans you should take the first bite. It's for you.”

The influencer also reveals various sauces, stating, “I got five different sauces because I'm huge. So I can dip in each one of them like this.”

Netizens React to the Humorous Marketing Strategy

Netizens reacted positively, with comments like, “This is actually a good marketing strategy imo.” Many users appreciated the creativity, with one saying, “Lol, that's great! Trump is a phenomenon.” Another wrote, “Very nice Trumpy way to promote hotpot.”